Cole Brown StrategiesCole Brown Strategies

Capability Statements

Capability statements

Procurement ready capability statements for small businesses, built by someone who spent eleven years reviewing them from the buyer's side.

A capability statement is often the first document a corporate buyer, procurement officer, or supplier diversity team reviews. It must communicate your value quickly, clearly, and professionally.

We develop procurement ready capability statements that present your company in a format buyers expect and trust. Each statement is structured to highlight your services, differentiators, capacity, and past performance in a concise layout built for decision makers.

If your current capability statement is outdated, text heavy, or unclear, you may be losing opportunities before a conversation begins.

11

Years leading Mid-States Minority Supplier Development Council

30

Years in business development, PR, and strategic engagement

NMSDC Vanguard Award recipient

What a strong capability statement does

  • Clearly defines what your company does and who you serve
  • Highlights differentiators and competitive strengths
  • Presents credentials, certifications, and codes correctly
  • Shows past performance and relevant experience
  • Makes it easy for buyers to understand your value quickly
  • Supports corporate and government procurement review

Our development process

  1. 01

    Business intake

    We gather details on your services, markets, differentiators, certifications, and experience.

  2. 02

    Positioning and structure

    We organize your information into a buyer focused structure aligned with procurement expectations.

  3. 03

    Content drafting

    We write and refine the content for clarity, credibility, and impact.

  4. 04

    Professional design layout

    We format your capability statement into a clean, decision maker ready document.

  5. 05

    Final review and delivery

    You receive final files ready for immediate use in outreach, proposals, and supplier registration portals.

Packages and pricing

Layout refresh

$350

For businesses that already have written content and need professional formatting.

  • Professional layout and visual formatting of content you provide
  • Correct placement of certifications, NAICS codes, and business identifiers
  • Buyer ready one page format
  • Print ready PDF and editable file
  • One round of revisions
  • Delivered in ten business days
Get started, $350
Most popular

Full development

$997

Content written from scratch, positioned for the buyers you are trying to reach.

  • Detailed business intake questionnaire
  • Capability statement content written and positioned for corporate and public sector buyers
  • Differentiator and past performance development
  • Professional layout and visual formatting
  • Print ready PDF and editable file you own outright
  • One round of revisions
  • Delivered in ten business days
Get started, $997

Full development plus strategy

$1,997

Everything in full development, plus direct strategic work on how you compete.

  • Everything included in full development
  • A 45 minute positioning session before writing begins
  • Written review of one live proposal or RFP response in progress
  • Priority scheduling
Get started, $1,997

Annual update options are available for returning clients. Capacity is limited to twenty capability statements per month.

Questions before you buy?

If you are not ready to purchase, send a note and we will help you pick the right package.